Comme des Garçons, Launched by visionary designer Rei Kawakubo in 1969, has developed from a small Tokyo atelier into Among the most influential fashion houses on earth. Its world-wide results wasn't created by regular marketing or mainstream traits, but via a bold philosophy: challenge the norm, crack conventions, and Enable originality converse louder than level of popularity. This unconventional tactic grew to become the foundation for CDG’s worldwide enlargement.
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CDG attained Worldwide awareness by presenting clothes that turned down common Tips of magnificence. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde concepts captured the curiosity of world manner editors and consumers early from the nineteen eighties.
This worldwide visibility strengthened the CDG Hoodie title and captivated faithful customers from each and every corner of the earth.
The 1995 "Sleep" collection consisted of striped pajamas "bearing prints of identification numbers and marks of navy boot prints".[thirty] Contemporaneous media protection juxtaposed visuals of the gathering with pictures taken at Auschwitz concentration camp, as well as the controversy acquired Global protection.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started out in Tokyo by Rei Kawakubo in 1969 and proven as a business in 1973. The brand name's name was inspired by Françoise Hardy's 1962 song "Tous les garçons et les filles", particularly from the road "Comme les garçons et les filles de mon âge" ("similar to the girls and boys my age").
The 2006 autumn/Winter season collection addressed the thought of your persona,[fifteen] the other ways to present one's self to the whole world. Fusing customized menswear with feminine aspects including corsets and flower printed dress fabrics, Persona was A further collection that put together the feminine While using the masculine.
CDG created a powerful distribution procedure by inserting its items in top luxurious merchants Comme Des Garcons like Dover Avenue Market place, SSENSE, Farfetch, Barneys, and international boutiques. This gave the model entry to elite prospects globally even though preserving its artistic integrity.
In 2017, the corporate launched a different fragrance, Concrete, and marked its launch from the US using a meal curated through the artist and chef, Laila Gohar.
Each keep was designed as a creative House, enhancing CDG Hoodie's name for innovation and providing buyers an immersive retail experience.
Together with the increase of online shopping, CDG expanded its get to by featuring collections by means of Formal and partnered e-commerce platforms. Social media marketing and fashion communities assisted unfold the manufacturer’s identity, creating items similar to the PLAY Heart tees and Converse sneakers viral around the world.
The CDG x Converse Chuck Taylor turned one of the most acknowledged sneaker collaborations on this planet, serving to CDG reach international mainstream visibility although remaining real to its edgy creativeness.
Comme des Garçons’ runway demonstrates in Paris are famous. Kawakubo’s theatrical shows, generally extra like artwork installations than manner reveals gained all over the world media protection, reinforcing the model's name for groundbreaking creativeness.
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The corporation also makes a line of agendered fragrances, nearly all of which can be unconventional on the planet of perfume and aligned with the kinds of its garments.[six]